“Search engine optimization (SEO) is the process of optimizing your online content, so that a search
engine likes to show it as a top result for searches of a certain keyword”
- Neil
Patel
We get your website up the search engines by optimising it for SEO. This is done by re-writing the content to be centered around targeted keywords. We also optimise the speed, this allows search engines to favour your site over others.
The initial focus would be to promote identified keywords to multiple nationwide locations for keywords with a high search volume but with realistic competition.
Based on an audit of your website and information we have gathered, we would also recommend the following technical, on-page, keyword and landing page optimisations.
Keywords are a vital element of SEO as they tell the search engines about the content of your website’s page and are formulated to mimic what people will search for in the search engine. We target keywords through various means, including adding them to page text as well as monthly blogs which our content creation team produce.
A backlink is when one website links to another with an anchor text. Anchor text is the visible, clickable text of a link. We will retrieve DoFollow backlinks as they will help strengthen domain rank and domain authority.
We typically add backlinks to various directories relevant to your business and service area. Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another, essentially helping to build an online reputation.
As a part of your SEO package, we create landing pages for your website. These are extra pages created to target specific keywords with various locations to help you climb up the search engines. When creating a landing page, it will start with the initial keyword, “Road Paving” for example, and then we will choose several locations to target..
SEO isn't just about rankings, following strict white hat SEO practises and having genuine meaningful content is very important. We will conduct a detailed website audit along with thorough comptetitor analysis to ensure all content is as SEO optimised as possible. This will also include making tweaks to the page architecture throughout your website to ensure the best experience for your customers, this will also positively effect the bounce rate, which is also important.
The keywords below are a sample of keywords which we can target for
your website.
Keyword implementation is a crucial factor of SEO, which is why we thoroughly research
you and your
competitors to find
relevant and effective keywords.
| Brickwork | Extensions | Stone Wall Repairs | Brick Wall Repairs | Stonework | Porch | Bricklayers | Stonemason | Groundwork | Barn Conversions | Verge Repairs | New Build | Pointing | Stone Walls |
|---|
| Location Variables | Bishop Auckland | County Durham | Teesside | West Auckland | North Yorkshire | Darlington | Newton Aycliffe | Middlesbrough | Barnard Castle | Stockton On Tees | Richmond | Yarm | Wearside |
|---|
| Combination Variables | In | Around | Near | Area |
|---|
The keywords below are a sample of searched for keywords which we can target for your website.
The “# of Searches” column shows the number of times that the keyword/phrase has been searched for in the last month (on average) and the “Google.co.uk Rank” is where your website appears in the search engine (Google).
| Keyword | # of Searches | Google.co.uk Rank | Mobile Rank |
|---|---|---|---|
| New Build North Yorkshire | 1k - 10k | Not in top 50 | Not in top 50 |
| New Build Barnard Castle | 100 - 1k | Not in top 50 | Not in top 50 |
| Driveways Middlesbrough | 100 - 1k | Not in top 50 | Not in top 50 |
| Groundwork Durham | 10 - 100 | Not in top 50 | Not in top 50 |
| Stonemason Richmond | 10 - 100 | Not in top 50 | Not in top 50 |
| Barn Conversion County Durham | 10 - 100 | Not in top 50 | Not in top 50 |
| Brickworks Darlington | 10 - 100 | Not in top 50 | Not in top 50 |
| Brickworks Richmond | 10 - 100 | Not in top 50 | Not in top 50 |
| Extension Darlington | 10 - 100 | Not in top 50 | Not in top 50 |
| Extension Durham | 10 - 100 | Not in top 50 | Not in top 50 |
| Groundwork Bishop Auckland | 10 - 100 | Not in top 50 | Not in top 50 |
| Patios Middlesbrough | 10 - 100 | Not in top 50 | Not in top 50 |
| Porch Durham | 10 - 100 | 4 | 4 |
| Porch North Yorkshire | 10 - 100 | Not in top 50 | Not in top 50 |
Backlinks are external links to your site found on other sites across the web.
These help build trust in your site in the eyes of search engines.
Backlinks are
an essential ingredient in helping your site to rank, a backlinking strategy would
remedy this.
As part of your SEO package, we will put together a backlink
strategy to improve the number of backlinks you have.
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In SEO, we use a range of tools to track the progress of the SEO work that we have carried out, below are a few examples of some of the tools that we use.
Spyglass is used to find the number of backlinks that a site has, as well as seeing what sites the backlinks are on. The more backlinks a site has, the more it is trusted by search engines, and in turn, improving your ranking on search engines. A backlink is when a site has a hyperlink connecting to another site. The more quality backlinks your website has, the more Google will see you as an authority in your industry and so your website will be ranked accordingly. One quality backlink is better than ten low quality backlinks.
Google Analtyics is used to track the traffic on a website, tracking and analysing how users interact with your website. It can track how many users your site had, the average duration of a user on your site, how they got to your site, the amount of purchases made on your site, as well as their monetary value, and much more.
We use Google Tag Manager to send data from your website to other marketing and analytics tools. Google Tag Manager allows you to deploy various types of codes (tags) to your website to track conversions, site analytics and much more. Providing you with invaluable data, allowing you to make informed decisions for your business.
RankTracker is a powerful SEO tool we use to monitor keyword rankings and analyse competition. It helps us refine our strategies and deliver measurable results to improve your online visibility. With these insights, we will ensure your website gains maximum visibility, attracting the right audience and driving long term success.
When working with May Green Marketing, you will receive a fully comprehensive SEO Report every month. In the report you will be able to see and keep track of the increase in your keywords along with the Bounce rate of your site, Google Reviews, Analytical Breakdown of all traffic to your website, all Keywords and Rankings, Site Speed and a Preview of your new Monthly Blog.
The technical side… there are a couple of errors here which can make the world of
difference!
Set up
404 error pages so that if there was ever a time when an error occurred your customer isn’t
just left with
a blank screen.
And also fixing broken links... Our software has flagged up that there
are some broken
links on your website, fixing these would ensure that when a user is clicking through to
different
pages,
they can navigate to where they want to go.
Ensure that forms are submitted without any visual user errors
Ensure that robots.txt file is present and valid
A customized informative 404 error page can help you keep users on your website.
Ensure that your sitemap is present and set up correctly
Are your website analytics present and set up correctly
Broken links were not found on your website
Redirects were found on your website
See how your domain compares to your top three competitors in your industry/field.
| https://www.drewsams.co.uk/ | https://www.moffettandmarch.co.uk/ | https://www.sbcbuildersltd.co.uk/ | https://www.adhbuildingservices.co.uk/ | |
|---|---|---|---|---|
| Domain Strength | 0.54 | 0.73 | 0.80 | 0.87 |
| Domain InLink Rank | 1 | 1 | 5 | 3 |
| Domain Age | 4y 11m | 11y 1m | 6y 3m | 15y 5m |
| Total Backlinks | 42 | 348 | 5 | 673 |
| Total Linking Domains | 4 | 52 | 2 | 37 |
| IP Addresses | 8 | 19 | 4 | 36 |
| C-Blocks | 8 | 19 | 4 | 35 |
| Dofollow Backlinks | 1 | 85 | 1 | 619 |
| Overall Rating | 1 | 1 | 3 | 4 |
Make a great first impression with a modern, bespoke website that offers potential and existing customers greater insight into your products and services.
Boost your website up the search engines with in-depth SEO strategy, content writing, backlinks and much more.
Our PPC management service is designed to help make your business stand out and be seen by your desired audience on the search engines.
Build your business’s social media presence and brand awareness with one of bespoke our social media packages.
If you are concerned that the first impression your brand provides your potential new customers isn’t up to scratch, we can help!
Our bespoke digital marketing packages are designed and formulated to ensure the best results for each individual business.
"Highly recommend fantastic company. May Green Marketing designed my new website, SEO and social media for my company and listened to my requirements. Their support and professionalism have been first class."
"After reviewing some of the work that May Green Marketing have produced, I approached them in need of assistance with the initial set up of website/social media/SEO etc. The team went above and beyond to make sure that I received the best possible outlook for what I needed. Would highly recommend this company to anyone who is looking for marketing strategies to boost business needs etc."
"We engaged May Green Marketing to assist with SEO and website development for our fledgling family business. Their support, professionalism and attention to detail has been first class from the outset of the relationship. Great people, strongly recommend."
"I have worked closely with the team at May Green Marketing for just over a year now and I am so pleased with all the help they have given me over this time. I am a busy mum and a sole trader, and they really help keep my business flowing. They understand my business inside out and always very accommodating with all my questions and requests. Nothing is too small or too big a task for them. I honestly don't know where I would be without them. I see them as a very important part of my business. I would recommend them to anyone who needs social media, a new website and SEO."
"May Green Marketing have worked with my business for a couple of years now and I am always happy with their service, attention to detail, thoughtfulness, and ability to adapt to the ever-changing demands of me and my evolving business! As a technophobe, I rely on their support and knowledge to help me along and they always get me to where I need to be. I would highly recommend their services to anyone considering using them."
"We have been working with May Green Marketing for many of years now, and as always, we have been impressed and satisfied with the work that you have and continue to do, and the great results that you have achieved with our SEO. Your quick understanding of our company brand has given Durham Design a great online presence, so that our potential clients are able to see what we do. We are reaching a bigger audience with a more positive engaging message, and a much-improved conversion rate. We are more than happy and would fully recommend May Green Marketing. Once again thank you for your continued work."